Flagstar Branch Rebrand: Complete Sign Face Transformation
Executive Summary
Key Challenges
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Updating sign faces without modifying the existing structural frame.
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Achieving exact brand color and graphic accuracy on panaflex material.
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Ensuring proper alignment with the previous raceway location.
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Maintaining safety compliance during electrical reconnection and elevated installation.
Approaches and Solutions
1. Removal and Assessment
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Safely removed and discarded all existing sign faces.
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Inspected the structural elements to confirm suitability for reuse.
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Followed ISO 45001 protocols throughout elevated work procedures.
2. Fabrication of New Sign Faces
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Used white panaflex substrate for uniform illumination.
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Applied 3M #7725-22 matte black film first-surface, with the wordmark weeded to expose the substrate.
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Added digitally printed graphics with clear matte overlaminate for UV and weather protection.
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Fabrication conducted under ISO 9001 quality controls for material consistency.
3. Finishes and Color Application
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Painted pole cover retainer in black.
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Painted reveal in Pantone Honey 1235C as per brand specifications.
4. Placement and Electrical Integration
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Aligned raceway vertically with the previous installation location.
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Centered the sign horizontally along the available façade.
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Reconnected to the existing primary power following ISO 45001 safety protocols.
Final Outcome
The project delivered a refreshed, brand-accurate sign face installation that maintained the integrity of the original structure while achieving high visibility and aesthetic alignment. ISO-driven workflows ensured quality fabrication, precise alignment, and safe installation, resulting in a clean, durable, and professionally finished rebranding.
Client Testimonial
“The rebranding transition was handled smoothly and professionally. The new sign faces perfectly capture the updated brand, and the installation quality exceeded our expectations.”
Hesham Salim
Flagstar Facilities Manager
Client Overview
Flagstar is a leading financial services provider with a nationwide presence. Their rebranding initiative involved updates across key branch locations, with an emphasis on modernizing signage for improved visibility, consistency, and alignment with new brand standards.
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