Complete Signage Rebranding for Gentiva Hospice (Formerly Kindred Hospice)

Key Challenges

• Updating all signage while ensuring minimal disruption to ongoing operations.

• Matching brand-specific color tones (Pantone 444C Slate Gray & Pantone 7591C Terra Cotta) across different materials and textures.

• Removing existing FCO lettersets without damaging surfaces.

• Ensuring all updates complied with local signage and ADA regulations.

• Maintaining consistency across exterior, interior, and regulatory graphics.

Approaches and Solutions

1. Comprehensive Site Audit and Brand Alignment

• Conducted a full inspection of existing signage locations.

• Developed a site plan outlining sign placement, visibility, and compliance.

2. Removal and Surface Restoration

• Safely removed the existing FCO letterset.

• Patched nail holes and repainted surfaces to achieve a clean, uniform finish.

3. Brand-Accurate Color Application

• Applied new finishes using brand-approved colors:

  • – Pantone 444C (Slate Gray) – satin finish.

  • – Pantone 7591C (Terra Cotta) – satin finish.

• Paint application and material handling executed in accordance with ISO 14001 environmental best practices and ISO 45001 safety controls.

4. New FCO Letterset Installation

• Installed updated FCO lettersets on acrylic backers for enhanced contrast and brand presence.

• Maintained the original placement for consistency with previous signage.

• Ensured dimensional and installation accuracy consistent with ISO 9001 quality protocols.

5. Full Interior and Exterior Rebranding

• Updated lobby, hallway, office, and exterior signs to reflect Gentiva’s new visual identity.

• Redesigned regulatory and ADA-compliant graphics in alignment with local code requirements.