Brand Visibility for a Shopping Centre with Custom Pylon Sign

Brand Visibility for a Shopping Centre with Custom Pylon Sign

Executive Summary

Gsource Technologies partnered with a Florida-based retail developer to design and document a custom double-faced (D/F) internally illuminated pylon sign for a regional shopping centre. The goal was to enhance visibility from surrounding highways while aligning with the client’s branding and local code requirements.   The project required precision detailing of structural framing, illumination layouts, and fabrication-ready shop drawings to ensure seamless coordination between design, fabrication, and installation teams. 

Key Challenges

  • 1. Compliance with Local Signage Codes:

Florida’s zoning and sign ordinances required specific height, setback, and illumination restrictions that had to be integrated into the design early on.

  • 2. Structural and Aesthetic Balance:

Achieving a sleek appearance with durable materials capable of withstanding Florida’s coastal weather conditions.

  • 3. Multi-Tenant Integration:

Designing adaptable tenant panels while maintaining cohesive brand identity and consistent illumination across variable logos.

Approaches and Solutions

Code-Compliant Structural Design:

  • Gsource created a detailed aluminum angle-frame and steel-pipe structural design embedded in concrete footings, ensuring full compliance with Florida’s engineering and safety codes.

Precision Detailing and Material Optimization:

  • Developed a light stucco-finish aluminum structure with corrosion-resistant coatings suitable for humid, coastal climates.

  • Integrated reverse pan channel letters with white LED halo illumination for the Centre ID.

  • Designed tenant panels with simulated 3-form construction and white LED backlighting for uniform visibility.

  • Added white LED accent uplights, improving nighttime aesthetics and wayfinding visibility by 40%.

Collaborative Digital Workflow:

  • 3D modeling and detailed shop drawings were prepared in AutoCAD and Revit, ensuring fabrication accuracy within ±3 mm tolerance.

  • The documentation was coordinated with fabricators for efficient on-site assembly.

Final Outcome

  • Delivered fully code-compliant and fabrication-ready shop drawings within 3 weeks.

  • Achieved 100% approval from local authorities on the first submission.

  • Enhanced brand visibility- client reported a 35% increase in visitor footfall within the first quarter post-installation.

  • Optimized illumination design reduced energy consumption by 25% compared to previous signage installations.

  • Reduced fabrication revisions by 40% through early-stage 3D coordination and QA checks.

Client Testimonial

“Gsource’s team understood our vision perfectly. Their detailed shop drawings and lighting accuracy made the pylon a true landmark for our shopping centre.”

Daniel Ruiz

Project Manager

Client Overview

A Florida-based commercial real estate and retail development firm specializing in regional shopping centres and mixed-use retail environments. The client focuses on high-visibility, brand-driven design to attract foot traffic and elevate tenant visibility.

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